NYT print reader worth 228x online reader

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NYT print reader worth 228x online reader

Henry Blodget's analysis of NYT print vs. online revenue is fascinating. The average print reader of the newspaper brings in $434 of circulation revenue and $385 of advertising revenue. Pre-paywall, NYT collected an average of $3.85 in ad revenue per year per average monthly unique user. How much of that gap will the NYT paywall make up?

Original Story

May 25, 2011

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