NBC has passed the $1 billion mark in ad revenue for the London Olympics, with digital accounting for about 6-7 percent. NBC has also announced partnerships with Twitter, Facebook, Storify and more, which NBC Sports Group Chairman Mark Lazarus said NBC is using to market, promote and personalize the Games. “This is a grand experiment," he said. "This is a billion dollar laboratory. We’re playing with a lot of things for the first time and on this scale.” Original Story
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