News from the Web

Pulse app bets big on sponsored content

News-reading app Pulse has recently bet exclusively on sponsored content as its sole advertising source, bringing in more than $300,000 a month strictly off inbound interest. Advertisers have so far included T. Rowe Price and Qualcomm, who pay on a cost-per-read basis. The sponsored-content posts they run on Pulse include editorial elements such as text, images and videos just like publisher content. Original Story

source: Ad Age

    Sponsored Resources

    Join the discussion

    By submitting this form, you accept the Mollom privacy policy.

    Don't SPAM our Comments!

    Any commercial link will be deleted and reported to Mollom as SPAM. As such, we highly recommend against including commercial links in comments. Even comments with a reasonable amount of relevancy to the subject will be deleted and reported as SPAM.

    Join the discussion

    Log In or leave an anonymous comment.