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Retweeting without reading affects journalism strategy on Twitter

In case your editors are confusing the two, your publication's retweets do not necessarily equate to click-throughs. But, that doesn't mean that RTs are useless—they can help with marketing your publication's brand, and grow your audience. So publishers should be aware of which tweeted content is meant to grab eyeballs, and which can spread your publication's name around the Twittersphere. Original Story

source: 10,000 Words

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