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Selectable Media raises $2 million from Avalon Ventures for choosable video ads

By incentivizing high-CPM viewing, Selectable Media offers publishers a way to monetize high-quality content without giving it away to audiences unwilling to pay subscription fees. In the same way that gaming companies give users ways to gain points or level-up, content publishers can reward users for viewing a premium video ad, for example. Original Story

source: TechCrunch

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