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Survey: Marketers love viral video; ROI still a challenge

Viral video is the most rapidly growing digital media platform for marketers, according to the Association of National Advertisers' 2012 Digital and Social Media Survey. Eighty percent of marketers are using video as a marketing channel in 2012 as compared with 64% a year ago. While the use of social media, mobile and online video have all grown significantly over the past five years, measuring ROI on all three platforms continues to challenge marketers. Original Story

source: min online

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