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Survey: Tablet users like interactive ad potential

A new survey by the Internet Advertising Bureau in the U.K. shows consumers are more than twice as likely to respond to tablet ads that are interactive. A clear majority (55%) of respondents think ads on tablets can do more than on other media, noting their potential to be more innovative, more engaging, and memorable than static ads. But almost a third (30%) said they had a negative opinion overall of the ads they’d seen on tablets so far. Original Story

source: Tab Times

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