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Tablet owners prefer free, ad-supported apps

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tablet users prefer free, ad-supported apps over paid ones, up from 40% a year ago. At the same time, just 19% of users say they prefer to pay more for apps with no ads, down from 30% last year. Original Story

source: Ad Age

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