The ability to deliver the most appropriate ad to a user using different techniques. The primarily targeting technique used for web ads is content targeting. Some sites offer advanced targeting options based on user demographic or usage (this data is collected through either a registration process or through profiling), browser information, and other criteria such as day parts or past purchases.
To download a PDF of over 600 terms, click here.
Copyright © 1996, 2010 The Laredo Group, Inc. All Rights Reserved