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Video: 5 keys to good digital video

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Andy Havard, a marketing executive with UK-based Skeleton Productions, is hosting a two-part "online video master class" on MarketingProfs.com. The topic: making effective online videos and marketing them on the Web.

The video is targeted at marketers, but there are good takeaways for journalists as well in Havard's first installment, "Five Key Elements of an Effective Online Video."

Here's the video. It's worth a look:

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