Schools are starting to borrow gamers’ system of quests and rewards, and the principles could be applied to lots of enterprises, especially colossal collaborations online. By one estimate, creating Wikipedia took eight years and 100 million hours of work, but that’s only half the number of hours spent in a single week by people playing World of Warcraft. Think Mechanical Turk times 1,000. The implications for visionary publishers are tantalizing. Original Story
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