Video: What do users want from tablet editions?
This week's coverage of SXSW 2012 in Austin, Texas, is provided by Next Issue Media.
At SXSW Interactive, we caught up with Liz Schimel, chief digital officer of Meredith National Media, and Chris Wilkes, VP of the App Lab at Hearst Magazines, after their panel on digital delivery. The two executives talked about the challenges involved with transitioning their well-known brands to tablet devices and the opportunities for attracting and engaging existing readers as well as new audiences.
Next Issue Media is a joint venture formed by five leading U.S.-based publishers – Condé Nast, Hearst, Meredith, News Corp., and Time Inc. The company was formed to develop, market and deliver interactive digital editions of the world’s most popular magazines and newspapers optimized for digital devices.