Vital Guide to eMedia 7/22

Mobile continues to be a hot topic for publishers. On the design front, the Font Bureau’s forthcoming native Web fonts look promising, while Adobe is inching closer to the commercial release of its Digital Magazine Solution. (Check out next week’s luncheon event for more on mobile publishing.) Also this week: Case studies on NASDAQ’s data products, Guideposts and Mother Jones.

New Web fonts promise cross-platform support
In a potential breakthrough for Web typography, the Font Bureau plans to release next month seven families of new Web fonts that will render across browsers, operating systems and mobile devices independently.

Digital minds muse about what's next for mobile content
The growth of the mobile Web and other takeaways from the paidContent Mobile conference in New York.

Adobe lifts the lid a bit more on iPad publishing solution
Adobe is making headway on its awaited Digital Magazine Solution for the iPad and other devices. In a blog post, the company said the solution will roll out later this summer.

Survey: iPad users bullish on digital news, magazine content
New research from Texterity shows that iPad users who subscribe to digital magazines are three to five times more likely to read news, magazine or book content or watch video from their mobile device.

NASDAQ uses analytics to bring more precision to its paid content offerings
Deeper insights about subscribers can help digital publishers create better content and target readers more effectively. NASDAQ OMX’s data products business is hoping to turn those insights into more valuable paid content offerings with the help of Outsell Scout Analytics.

Guideposts leverages Facebook for community
One feature you'll no longer find on the Guideposts.org website, which relaunched Wednesday, is a community forum. Fostering community is still a big part of the inspiration-oriented magazine and website's strategy ― but Facebook now fills that role.

How 'Mother Jones' upped web traffic, revenue
The numbers look good for Mother Jones’ website: a 125% increase in unique visitors, a 676% increase in traffic from social media sites, and a 61% growth in digital revenue year-over-year.

Google News backlash suggests readers prefer dashboards
Google News is backtracking ever-so-slightly on its big redesign, which aimed to allow for more customization ― but seemed to take away some of the customization readers liked.

Can serious journalism lighten up enough to make money?
The State Journal-Register of Springfield, Ill., has uncovered a goldmine by putting out ringtones culled from the obscene rants of former governor Rod Blagojevich – a perfect example of how news-driven organizations can use a lighter touch to monetize their content.

IAB: New privacy regulation proposal in house is 'mixed bag'
Privacy legislation introduced this week by Rep. Bobby Rush gives greater deference to the online advertising industry's self-regulatory program, but the Interactive Advertising Bureau has concerns about other terms of the Illinois congressman’s proposal.
Source: Mediapost

A “revolutionary” social news iPad app: Flipboard
A first look at Flipboard, a social news iPad app that turns your Twitter and Facebook accounts into something that looks like a magazine. The app appears very disruptive to Twitter client producers, news readers, and news aggregator/publishing companies.
Source: Building43

How the fashion magazine industry plans to profit from digital this fall
Major U.S. fashion magazines are ramping up their digital and mobile offerings to meet advertisers’ increasing demands to reach consumers on those platforms.
Source: Mashable

Are newspapers sticking to a premium strategy amid digital disruption?
Six months into 2010, this is shaping up to be a better year for newspapers. One might be cheered simply by the pace and scope of experimentation in 2010. But the author is less certain that the industry is sending a clear signal of what newspapers are changing into.
Source: Poynter

In a world of online news, burnout starts younger
The state of the media business can be summarized in two words: frantic and fatigued.
Source: New York Times

Perfect Market opens The Vault to help newspapers make money
New search analytics technology from a California startup not only suggests articles that could get the most traffic, but those that might actually bring in more revenue, based on the advertising that would run alongside.
Source: MediaBeat