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Why The Atlantic no longer cares about SEO

The Atlantic is adapting its editorial strategy to capitalize on the growing importance of social networks, rather than search engines, as sources of traffic. Forty percent of its website traffic now comes from social media, “Truly [our writers] are not really thinking about SEO anymore. Now it’s about how we can spin a story so that it goes viral,” SVP Scott Havens said. Original Story

source: Mashable

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