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Wired wins top 'digital IQ' ranking

Think tank L2 released its 2012 Digital IQ Index for magazines, and Wired came out on top. The study looked at 80 American magazine titles and measured their digital competence according to 350 data points across five dimensions: Site, Digital Marketing, Social Media, Mobile, and Tablet. Wired scored the report’s lone ‘Genius’ ranking, which L2 attributed to its cross-channel advertising and strong e-commerce integration. Original Story

source: L2

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