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Yahoo signs Wenner Media as content partner

Wenner Media has signed a deal for its Us Weekly, Rolling Stone and Men's Journal brands to collaborate on content with Yahoo. The new deal calls for Yahoo celebrity site OMG to post more content in a new, dedicated Us Weekly channel while Yahoo Music makes a home for Rolling Stone content. The deal also allows Wenner to sell ad inventory on Yahoo for the first time, and the companies will share ad revenue associated with their efforts. Original Story

source: Ad Age

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