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Yahoo's Genome leverages audience data

As Yahoo struggles to find its place and relevance among more dynamic competitors, it is staking at least some of its future success on Genome, an audience-targeting platform it built with the recent acquisition of Interclick and inventory partnerships with AOL and MSN. The Genome platform enables marketers and brands to build data-rich targeting into their campaigns across Yahoo's vast inventory. Original Story

source: ClickZ

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