Your eMedia Vitals this week

Need to catch up? Here are the stories digital media professionals shouldn't miss this week.

From our staff

Internet Week summary: How do we make people pay for cool stuff?: For media companies, innovation continues to be plagued by the ability to monetize new digital products. Ellie Behling offers takeaways from the publisher-focused segments of Internet Week.

How to find and hire Web developers: Hiring a good in-house Web development team is worth considering once your digital business edges into seven figures. But how do you figure out the right people to fill these critical roles? Mitch Speers breaks it down.

How vulnerable is your website?: Recent hack attacks on high-profile websites, most notably PBS.org, have turned attention to the vulnerabilities of content management systems. What should you know to protect your company? 

Hearst likes Facebook: Hearst's investment in building a social platform with Buddy Media is another sign that Facebook has become a valuable channel for consumer magazines. 

Close the deal: 3 ways to shorten a media sales cycle: Long sales cycles for media sales people can be a drag on any business. But there are plenty of ways to shorten the cycle while building trust and relevance in your budding business relationship. Kat Heisler offers some tips.

How Martha Stewart cooks up apps: The recipe for a strong utility-based app is useful content, a strong brand and a reason to bring users back to the app. Martha Stewart Living Omnimedia is using those ingredients to continue to whip up topic-focused apps for its fans. 

Around the Web

Study: iPad use carving into PC email, mobile browsing (minOnline): According to new research from InsightExpress, 29 percent of tablet owners report doing email on their computers less often and 31 percent say they browse the Web using their mobile phones less often.  

4 ways content management systems are evolving (Poynter): If your job in any way involves producing media for public or semi-public consumption, chances are you're a heavy user of a content management system. It's worth knowing a few key lessons on how CMS is evolving.

Judge: Righthaven has no standing to file lawsuits (paidContent): A judge has dismissed its lawsuit against the Democratic Underground website, saying that the contract controversial copyright-enforcement company Righthaven struck with Stephens Media, owner of the Las Vegas Review-Journal, doesn’t give it the right to sue anyone.

Study: Only 20% of daily deal users come back for full purchases (ClickZ): After surveying more than 500 businesses using daily deal services, researchers found that only 19.9 percent of deals user are returning for full-price purchases at restaurants, bars, salons, and other retailers.

Digital subscriptions will lift magazines (Forbes): Over the next five years, both magazines and newspapers will enjoy large gains in paid digital circulation, PwC forecasts. For newspapers, however, the gains won’t be nearly enough to cancel out the decline in print circulation revenues. 

Gartner: Mobile ad sales to hit $3.3 billion this year (cnet): Mobile ads are expected to generate around $3.3 billion worldwide this year, more than double the $1.6 billion the industry took in last year, according to Gartner.