There’s plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This playbook will help publishers define their best revenue opportunities and the necessary technology investments to support them.
This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach.
From print, Web, mobile and now the tablet, a multi-channel strategy is a key competitive advantage for any Publisher. This Publisher’s Playbook to Multi-Channel Content Strategies has been designed to inspire a few.
This Publisher’s Playbook to Pricing B2B Paid Content is designed to give you a paid content strategy that generates revenue from new and, more importantly, current subscribers.
This Publisher’s Playbook was designed to provide eMedia professionals with a 360-degree view of the iPad’s possibilities, as well as information and ideas to fully leverage this groundbreaking technology.
This Publisher's Playbook is designed to help publishers develop creative solutions in order to drive revenue through digital channels – all without alienating their audiences.
This Publisher’s Playbook was designed to provide publishers with hands-on help for getting the most from Web measurement tools so you can make sense of all that data.
This Publisher’s Playbook was designed to help publishers weigh the implications and opportunities paywalls present not only on websites, but on e-readers and smart phones as well.
This Publisher’s Playbook was designed to help eMedia professionals develop a game plan for promoting and diversifying revenue with e-commerce offerings.
