There’s plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This playbook will help publishers define their best revenue opportunities and the necessary technology investments to support them.
This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach.
From print, Web, mobile and now the tablet, a multi-channel strategy is a key competitive advantage for any Publisher. This Publisher’s Playbook to Multi-Channel Content Strategies has been designed to inspire a few.
This Publisher’s Playbook was designed to provide eMedia professionals with a 360-degree view of the iPad’s possibilities, as well as information and ideas to fully leverage this groundbreaking technology.