E-readers: a Publisher's Playbook

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Table of Contents:

  • Apps (and Apple) raise the stakes for mobile advertising
  • What can we learn from the first iPad magazine editions?
  • Mobile advertising’s moving targets
  • 3 keys to a successful e-reader content strategy
  • An iPad FAQ for media companies
  • Flash workarounds for the Apple iPad
  • Next Issue Media’s Squires: e-readers require new models for content, ads
  • Qualcomm spreads the gospel of next-generation e-reader displays
  • E-readers spur new audience measurement challenges

Free for a limited time only!

E-readers are a new channel with some attractive early results for publishers. Beyond all the buzz around emerging platforms and early successes, publishers still need to nail the basics to succeed with their e-reader strategy. You’ll need sound thinking on pricing, content strategy, analytics and platform to gain a step on your competition. This Publisher’s Playbook will give you the foundation you need to make the most of this new channel.

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Experts sourced in this eBook:

Paran Johar
Chief Marketing Officer, JumpTap
Gregg Hano
VP of Publishing, Bonnier Technology Group
Kiliaen Van Rensselaer
Chief Marketing Officer, Skiff
Michael Mace
Principal, Rubicon Consulting
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