Paid Content: a Publisher's Playbook
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Table of Contents:
- Finding a paid content model that’s right for you
- Is paid content edging out other web initiatives?
- Paywalls are getting a lot more complicated
- 5 questions to ask before putting up a paywall
- How Football Outsiders stands out in a crowded niche
- B2B: Five keys to uncovering a profitable data business
Free for a limited time only!
There is no obvious winner in the paid content debate. However, as every publisher should, we have thought long and hard about the implications and opportunities paywalls present not only on websites, but on e-readers and smart phones as well.
This Publisher’s Playbook is loaded with statistics, case studies and business models tailored to help publishers devise the best paid content game plans for their businesses. We even offer a guide to calculating cost-per-acquisition for freemium or subscription models to help take the uncertainty out of your approach.