Online Video: a Publisher's Playbook
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Table of Contents:
- The 3 pillars of online video
- How to fully leverage the value of your event
- Transitioning your interviewing style from print to video
- A beginner’s guide to online video advertising
- Video is still a no-no in email marketing, but hope is on the way
- How to optimize your video content for search
- Blip.tv triples CTR with interactive ads
- Contextual ad models evolve for online video
- Curated video: A winning formula?
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With unique viewers of online video increasing, now is the time for publishers to understand and capitalize on video’s impressive growth. Just because you have a newspaper or magazine business does not mean you should limit your reach to the printed word—your competitors aren’t!
In this Publisher’s Playbook, we aim to cover all the bases on what video can do for your publication. Video functions as a tool that can be used to engage larger audiences while improving advertising revenue. Our case studies, articles, and web resources will get you thinking about the potential video has to offer, including leveraging your events and the future of email marketing.
Get ahead with these articles and tools, and see why understanding video is a worth your time.