This playbook covers the everything from the basics to key strategies, case studies that outline the do’s and don’ts, interviews with the experts including the Vice President of editorial operations at Demand Media, and a checklist complete with links to tools and resources that will keep you on track.
This eBook was designed to help eMedia professionals accelerate their redesign process and improve the end product. Whether you are a large media company looking to improve your scale or a small media company trying to shift your web business into high gear, this eBook will provide you with the practical knowledge you need to get the best results from your next website redesign.
This publishers playbook will guide you through the steps you'll need to take to make your brand mobile friendly, give you an insider's look into the mind of an application developer, examine the benefits of going beyond the app and creating a mobile site, and study the companies who seem to be doing it right.
This Publisher’s Playbook details the tactics you can apply today to reverse list fatigue and revive email ROI for your brand and your advertisers. Lessons learned by smart email marketers and retailers will show you how you can make subscribers happy to get your emails again. Happy readers make for a much stronger engagement story to tell your advertisers, and are the only way to assure the long-term health of your email business.
Lead generation has created the opportunity for great revenue growth for publishers, but it is critically important to think through how we fill advertisers’ prospect pipelines. Beating our readers over the head with irrelevant offers reduces the likelihood that they will notice the offer that’s right for them. Similarly, advertisers don’t want to wade through hundreds of names to get to “real” prospects.
E-readers are a new channel with some attractive early results for publishers. Beyond all the buzz around emerging platforms and early successes, publishers still need to nail the basics to succeed with their e-reader strategy. You’ll need sound thinking on pricing, content strategy, analytics and platform to gain a step on your competition. This Publisher’s Playbook will give you the foundation you need to make the most of this new channel.