Mitch Speers

Mitch Speers
Job Title:
Principal Consultant
Company Website:
Step2 Strategy

An online marketing veteran of more than 17 years, Mitch was COO and co-founder (with Prescott Shibles) of Vital Business Media, and most recently served as President of Digital Media for B2B media company Integrated Media Solutions. His consultancy, Step2 Strategy

, is helping publishers and content marketers better leverage their investments in digital products.

Mitch built a stellar online product development team at Penton Media, focusing efforts on how to deliver better ROI for advertisers and a better experience for readers.  Mitch served in digital product management and business development roles at Prism Business Media, Primedia Business and Intertec Publishing, where he was instrumental in building out both email newsletter and paid content businesses.  Mitch cut his marketing teeth in a series of marketing and digital roles at Panasonic USA after earning his MBA in Marketing Management from the University of Chicago Booth School of Business.

Staff Picks

The New York Times paywall is workingJuly 28, 2011

The New York Times has proven that a very porous paywall can work—one in which just about anybody online can read just about any NYT article for free very easily.

NYT print reader worth 228x online readerMay 25, 2011

Henry Blodget's analysis of NYT print vs. online revenue is fascinating. The average print reader of the newspaper brings in $434 of circulation revenue and $385 of advertising revenue.

The future of publishing is writableDecember 17, 2010Terry Jones, writing in O'Reilly Radar, lays out trends of smaller, easier, and more personal content that signal a shift away from read-only publishing.
Are your innovators prepared?December 14, 2010Would you turn the keys to a gleaming new manufacturing facility to someone who had never managed a plant before? Of course not.
Video game principles for life and workDecember 7, 2010Schools are starting to borrow gamers’ system of quests and rewards, and the principles could be applied to lots of enterprises, especially colossal collaborations online.
How local news sites can beat PatchOctober 1, 2010If you're a local site owner -- or an aspiring one -- there are lots of ways Patch could beat you. But Patch also has weaknesses the local site owner can exploit, as Howard Owens explains in this p
The commodification of publishing & mediaSeptember 10, 2010Dan Blank talks about the different paths MGM and Disney took in 1970 as they were funding major new ventures, and the lessons they teach about valuing and preserving the touchstones of your media bra
Sourcing images: best practices and best sourcesAugust 31, 2010

This ARGO project blog post goes into useful detail about choosing and sourcing images to accompany your articles.  The focus here is best practices for bloggers with limited funds for buying stock photography, but the advice applies well to any small publication.  Beyond a list of sources for no- or low-cost images, there is a good exploration about the editorial, conceptual and legal considerations in choosing an image to illustrate your content.

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