Prescott Shibles

Prescott Shibles
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Vital Business Media

Prescott is CEO of Vital Business Media and Publisher of eMedia Vitals.

Named to min's 2007 digital hot list for his innovative work as VP of Penton Media, Prescott founded Vital Business Media in late 2008 with the goal of building a online B2B media model that was better aligned with industry needs, advocating measurable accountability and ROI for both subscribers and advertisers alike.

Prior to his position at Penton Media, Prescott served as Vice President of New Media for Prism Business Media, Primedia Business, and Intertec Publishing. However, much of his online expertise was cultivated during his days at during the height of the dot-com boom. 

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