Content partnerships are getting more creative, out of necessity. Dwindling resources and depressed revenue models are forcing media companies to open up to new methods of collaboration. From sharing editorial staffs to producing branded content for advertisers, the opportunities are plentiful. But so are the risks. What’s right for you? This guide can help you decide.
The 7 kinds of content sharing agreements
Magazines, newspapers and broadcast media are exploring new types of partnerships to help get the most out of their streamlined editorial operations. Here are seven models, each with a real-world example.
The big leap: More publishers ramp up marketing services
Increasingly, publishers such as Hanley Wood and Meredith are finding new revenue opportunities in marketing services, offering a wide range of programs from custom publishing to website development to event production. Are marketing services a good move for your business?
Next Issue Media’s Squires: e-readers require new models for content, ads
Speaking at yesterday’s American Business Media conference in Charleston, S.C., Managing Director John Squires prepared publishers on the role the partnership will play in the evolving e-reader landscape.
Behind the scenes: How Demand Media partnered with USA Today
Startup Demand Media used a longstanding relationship, lots of testing and realistic expectations to land a content partnership with the nation’s second-largest newspaper.
SF Chronicle-Bloomberg deal: A new model for collaboration
The recently announced content partnership between the San Francisco Chronicle and Bloomberg is indicative of a deeper type of collaboration in the newspaper industry, one that Chronicle President Mark Adkins believes will drive not just more readership, but more advertising opportunities as well.
Content networks push user-generated content to the next level
Four cities have built content-sharing networks around major metropolitan dailies. We take a look at what makes each one stand apart.
Is Metro trying to print the Internet?
As most media folks salivate at the prospect of a New York Times vs. Wall Street Journal fight, another New York paper is quietly reinvigorating its content strategy.
The Networked Journalism Project
Five news organizations around the country have each agreed to work with at least five hyperlocal news sites or producers in their communities in a Networked Journalism pilot project to gather ideas and lessons for future content collaborations.
Source: Institute for Interactive Journalism
More Publishers Trying Outsourced Journalism
Established news shops are running articles from pools of freelancers for as little as $5 a story, capitalizing on the availability of cheap content.
Source: Advertising Age
Six good reasons to partner with a competitor
A creative collaboration with your biggest competitor may be the best opportunity for revenue and survival.
Source: Startup Professionals
CBS News and CNN Are Back in Partnership Negotiations
CBS News and CNN are in advanced negotiations about signing a news-gathering partnership, according to executives familiar with the discussions. The talks revolve around how the two news divisions can combine operations in a bid to cut costs and expand audiences on both sides.
CNN Tech: Mashable Joins the Lineup
CNN.com officially relaunched its website this week, and announced that the updated CNN.com/TECH section now includes headlines syndicated from Mashable.
TechCrunch Stories Now Appear On WashingtonPost.com
One of the original newspaper/blog partnerships.