Emerging Technology

Technology is equal parts enabler and inhibitor. Finding the right tools can improve your productivity and your business, but it’s just as easy to get burned by bad technology choices. Whether you’re a techno-geek living on the bleeding edge of your website or a sales rep just trying to keep your Outlook contacts organized, the following resources can give you a boost. 

PRODUCTION/OPERATIONS

6 effective Web tools for smaller media companies
Some of the hosted tools we use at eMediaVitals are good fits for publishers that value smart, easy, fast and cheap.

10 can't-live-without productivity tools
The most helpful productivity tools are the tools that have tools. This has become a lot more visible lately with "App Stores" popping up everywhere. Here are 10 tools (not all necessarily extensible) that are extremely useful in the day-to-day of a Web professional.

Open-source publishing tools to meet tight budgets
An overview of affordable (sometimes free) tools for content management, Web design and basic productivity.

5 hidden features of Google Analytics
These under-the-radar capabilities put Google on par with established analytics vendors.

EDITORIAL

5 editorial performance enhancers
Several service providers offer content aggregation solutions that extend the concept of basic news feeds and focus on quality over quantity. We offer some questions to ask when evaluating aggregation solutions.

Content aggregation solutions move beyond the RSS feed
Five plug-ins, scripts and APIs you can install quickly to give your content more depth.

6 things you should know about choosing the right community platform
Community platforms can engage your audience and open up new revenue opportunities. But finding the right platform to suit your needs can be a tortuous experience.

9 tools you can use to increase reader interaction in your comments
Offering a simple comment form at the end of an article may not be enough to engage your audience. Here’s a rundown of third-party commenting tools that can enhance or replace existing commenting systems.

SALES/MARKETING

4 tools to kick-start audience development
Here are four tools to help ensure that readers stay engaged with your brand - even if they're viewing your content from another domain.

3 free servers to kick-start your ad sales
If you want to just get your advertising operation off the ground without significant technological or financial investment, here are three options for bootstrapping your ad server platform.

Managing accounts in the ‘cloud’
A cloud-based CRM application makes sense on many levels for a media company’s sales and marketing teams.

PRODUCT DEVELOPMENT

3 keys to a successful e-reader content strategy
As new e-reader devices flood the market, the urgency of choosing the right platform and developing an actual strategy for the new platform increases.

Are e-readers worth the investment?
Two publishers share their early insights on the value of jumping into the e-reader fray.

There’s more where these came from. See our Technology section for case studies, tech trends, and other blogs and articles.

ADDITIONAL WEB RESOURCES

Where to find and what to spend on CMS support
As publishers continue to embrace open source CMS, where can they find technical support?

Why is HTML suddenly interesting?
The excitement around HTML among Web developers, muted for years, has been reborn. The reason? Mobile web browsers.

How to create your first iPhone application
A guide featuring ideas, techniques, tips, and resources that may come in handy if you plan on creating your first iPhone application.

New service aims to help publishers bypass Google
MashLogic develops semantic tools to keep visitors on site.

Technology overview: media moves online
Technology – specifically, network connections, powerful mobile devices, clever interfaces, and easy-to-use software – has torn down the walls between different communications media.