In case you still need convincing that social media is the future: According to Hitwise, Facebook passed Google to become the most visited website in the U.S. during the week of March 13. Which means you’d better get cooking on your brand’s Facebook strategy. Trust us: There’s more to it than publishing a fan page. How much and where to invest? The following resources may spark some ideas.
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5 tangible benefits of a Facebook fan page
A fan page can deliver more than simply promoting your brand on Facebook. Here are five clear benefits to consider when weighing your Facebook investment.
Facebook’s widgets explained
Facebook has provided several tools, or widgets, to make their platform accessible to businesses. We offer a breakdown of the core set of widgets, what they do and how they can be used effectively.
Should you build a Facebook app?
Consumer publications have a real opportunity to create large, profitable marketing programs for advertisers with a Facebook app.
How app add-ons can boost your brand’s Facebook presence
A Facebook fan page requires constant care and feeding. Several publishers are leveraging third-party apps to increase the reach of their content, engage a new audience – and even drive subscriptions.
4 reasons Facebook should be your next CMS
Facebook has proven it can continuously innovate by giving users tools to use the platform in new and interesting ways. Which got us to thinking: Could Facebook work as a content management system?
Facebook groups vs. fan pages: which should you use?
There are a lot of specific differences between Facebook groups and pages. Here’s a checklist that shows the major functional differences between the two.
Dear Facebook: 2 features we really need
An open letter to Facebook requesting two enhancements that would make editors’ lives easier.
Who owns your customers?
The answer to this question in today’s world of Twitter, iTunes, Facebook and Google: No one owns a customer. Here’s what that means for media companies.
Is social search the next Google?
The real threat to Google may very likely be Facebook. Unlike Google, Facebook knows who your friends are and could formulate search results based on what you and your friends click on – adding a social layer to search.
ADDITIONAL WEB RESOURCES
How magazines use social media to boost pass-along, build voice
Social media provides opportunities for readers to share content and experience their favorite magazines as part of their social activity online. As a result, we’re seeing the dawn of a new era of pass-along.
Source: PBS MediaShift
5 elements of a successful Facebook fan page
What elements help fan pages build up large followings, and what can brands do to emulate the success of others?
Source: Mashable
5 fantastic Facebook fan page ideas
What kind of value does a custom Facebook Fan Page offer? What are your fans looking for on a social network that they can’t get from your business website?
Source: Open Forum
30+ apps for doing business on Facebook
A compilation of Facebook applications to help promote, network, communicate, collaborate and accomplish more with your business.
Source: Mashable
Top 30 Facebook fan pages, Jan 2010
As the headline states, a list of the top Facebook fan pages. Where are the media brands?
Source: Nick Burcher
12 reasons you need a Facebook fan page and 5 easy steps for creating one
Facebook fan pages aren’t just for large corporations.
Source: Sitepoint
10 great implementations of Facebook Connect
Developers have been furiously integrating their websites with Facebook Connect, which allows websites, software, and even mobile devices to integrate with Facebook and send information both ways; here are a few that stand out.
Source: Mashable
A PBS offering, ‘Earth Days,’ will be seen on Facebook first
A PBS documentary will be presented on Facebook eight days ahead of the film’s television broadcast on April 19, using a new “social screening application” created by Brand Networks.
Source: New York Times
Omniture, Facebook expand social media marketing partnership
Omniture and Facebook are aiming to provide marketers with solutions to optimize the popular social network as an effective online marketing channel.Omniture customers will thus be able to compare Facebook ad campaign metrics alongside other media channels.
Source: TechCrunch
