Google

Google is good for journalism. Google is bad for journalism. Regardless of which side of the debate you take up, Google has undeniably altered the way digital content is published and discovered. Today, we offer perspective on Google’s impact on journalism along with some of the productivity tools that can make publishing professionals more effective and efficient.

Why Google is good for journalism
It's time for news publishers to get over their anxiety about Google. Magazines and newspapers that are not actively competing for audience share (and revenue) on search engines are doing their brand, journalists and readers a disservice.

Should publishers trust Google's new paywall initiative?
Google’s forthcoming NewsPass initiative gives Google the potential to make money from publishers’ paid content initiatives. But is it good for publishers?

Google’s three pillars of journalism
The Atlantic's James Fallows wrote a detailed expose of the search giant's plans for news. Here are our takeaways.

Google's YouTube eyes local news outlets
Google-owned YouTube is kicking off a project with citizen journalists in San Francisco that could serve as a template for local news outlets to aggregate video content.

5 hidden features of Google Analytics
Google's Analytics team has been unrolling robust features at a rapid pace. We look at five features that can help any media website owner better monitor and act on traffic.

Using Google to research your next blog topic
Using a handful of free tools, it’s easy to make sure you pick the right topic for your site’s next blog. This screencast shows a quick process for deciding whether a niche is too crowded.

Discovering trends with Google motion charts
Google Analytics’ Motion Charts feature lets you look at several Web traffic metrics at once, revealing meaningful patterns and trends that would be hidden in simpler charts or spreadsheets.

What the heck is Google Wave?
A collection of resources to help you make sense of Google’s real-time collaboration software – including some perspective on how Google Wave could transform journalism.

Analyze this: A sales team’s guide to insightful analytics
Just a little bit of training on Google and other analytics tools can go a long way to providing the knowledge and confidence salespeople need to make it rain on the digital side.

Three free servers to kickstart your ad sales
Small publishers that want to get their ad serving operations off the ground without significant technological or financial investment have several options to choose from. Here are three, including Google’s Ad Manager.

The basics of search engine optimization
SEO is a complex art, but by applying a few simple ideas to all website content, publishers can grow their traffic dramatically.

The creator of Google News on how journalism will change in the next 5 years
In this video from a recent innovation journalism conference at Stanford, Krishna Bharat discusses the role Google News plays in modern day journalism and how he sees journalism changing over the next 5 years.
Source: The Next Web

How to save the news
Having helped break the news business, Google now wants to fix it. So some of the smartest minds at the company are working with publishers and peering ahead to see what the future of journalism looks like. Guess what? It’s bright.
Source: The Atlantic

Google News gives news organizations a chance to stand out
In an experimental new section on Google News called Editors Picks, Google is offering a dozen or so news organizations the opportunity to prominently display their top links on the popular news page.
Source: New York Times

Google adds new personalization features to Google News
Google’s long rumored redesign of Google News is finally a reality. The company is releasing a new look, which includes ways for users to personalize the site.
Source: paidContent

Google's new location-API could be a game changer
A new API in Google Latitude could lead to hundreds of potentially breakthrough location-based applications.
Source: Business Insider

Google takes a dose of Caffeine to speed itself up - but does it make a difference?
The search engine gets a speed boost, but is it better at real-time results than it used to be? And will it affect SEO, the black art of optimizing pages to hit top rank?
Source: Guardian UK